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← All the work Case study · 05 / 07

Școala deînot

SportConstanța

Programmes by age, pool timetable, the team and quick sign-up. The water is part of the design: depth grows as you scroll.

Field
Sport
Where
Constanța
Delivered
Design · Timetable · Sign-ups
Designed first for
the phone
scoala-de-inot
Școala de înot: desktop
Școala de înot: phone
The challenge

Parents want to know three things: what level their child is, when the pool is free and who coaches them. Until now, the answers only came over the phone.

What we did

We put the water into the design: the page gets deeper as you scroll. Programmes are split into steps, from first contact with water to competition, the pool timetable is a clear table, and the coaches have faces and names.

The page, section by section

How it lookson desktop.

scoala-de-inot
Școala de înot: First contact: what the school does and for whom.
01First contact: what the school does and for whom.
scoala-de-inot
Școala de înot: The steps, from water confidence to competition.
02The steps, from water confidence to competition.
scoala-de-inot
Școala de înot: The coaches: the people in the water.
03The coaches: the people in the water.
On the phone

Where itgets decided.

  1. 01The timetable reads on the phone, row by row.
  2. 02Sign-up is one button away from any section.
  3. 03Each step says which age it is for.
Școala de înot: phone
Details

What makesthe difference.

01

Depth grows

The water darkens as you go down the page, like in a pool.

02

Steps, not jargon

Parents understand where their child is without knowing swimming terms.

03

Real people

Coaches appear with their photos, because trust goes to people, not to a company.

Want onelike it?