OaiaNeagră
Hip-hop × folklore. An artist site with music, manifesto, live dates and shop, set in big type, like a gig poster.
- Field
- Artist
- Where
- F.Charm
- Delivered
- Web identity · Music · Shop
- Designed first for
- the phone
The challenge
Oaia Neagră mixes hip-hop with folklore. An ordinary artist site (a photo, a player, a shop link) wouldn’t have said any of that.
What we did
We built a web identity in big type with no compromises: music, manifesto, live dates and merch shop all speak in the same voice, like an album you flip through.
On the phone
Where itgets decided.
- 01Big type stays big on the phone.
- 02Music and live dates come first, the shop right after.
- 03Every section looks like a cover.
What makesthe difference.
01
A voice, not a template
Type and copy say who the artist is before you hit play.
02
The manifesto
The idea behind the project has its own page, not a two-line blurb.
03
Music and shop
Fans listen, see the next show and buy merch on the same path.
Want onelike it?
We reply within one business day.
WhatsApp: +40 732 796 621 (opens in a new window)
E-mail: alex.serban@opticaldesign.ro
Digital card: opticaldesign.ro/c/alex (opens in a new window)